How Do You Use Twitter?

Effectively using Twitter is key to your brand.

Twitter can be a powerful social media and marketing tool. It all depends on how you utilize it. You can promote yourself, company, or brand on Twitter. But, do you interact with others?

You must interact with those who follow you or that you follow. You can have 10,000 followers. Does that mean they actually read your stream? NO! If you are not on Twitter actively engaging in conversation with your followers, they will not read your tweets.

It is imperative that you respond to those who mention you. Even if your response is a simple “thanks” for a retweet, they mentioned you for a reason. They are actually reading your content. You want them to continue to read your content and not think you ignored them.

Retweet what others have to say. Help those you follow spread the word. They will thank you in return and possibly return the favor. Also, while reading articles online, retweet the post and link. Let those who follow you on Twitter know about the articles that interest you.

Responding to others is a very critical practice on Twitter. Not only with retweets but also by engaging in conversation started by those that you follow. Become interested in their thoughts and words. If you see a conversation that looks interesting jump in. The person you tweet back to will be glad to know someone is reading their tweets.

Get your name, company, or brand noticed on Twitter don’t just sit back and watch others socialize between themselves.

Jessica Benton (1444 Posts)

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